The Best Digital Marketing Strategies every Small business or startup should emulate.
A digital marketing strategy is a forward-thinking plan, using SMART goals, to grow a business. Tactics associated with a digital marketing strategy include digital agency services like website design, SEO, paid ads, content marketing, and social media marketing, which we got you covered at Techsly Nigeria. Digital marketing strategy is an important part of the overall marketing strategy of every business, be it small medium, or large business.
As a startup be it a small consulting business, an online vendor, or physical shop owner, any kind of business you are constantly looking for ways to attract business without breaking the bank. don’t you?
A small business that is doing most or all of its business online needs to embrace a digital marketing strategy in other to helps the business get visibility online and also improve its sales which is every business’s goal.
Here are key essential digital marketing strategies to market your business while ultimately saving you a lot of money on customer acquisition.
1. Build Your Brand
What is BRANDING?
Branding is the process of creating a strong, positive perception of a company, its products, or services in the customer’s mind by combining such elements as logo, design, etc.
It’s a way of defining your business to yourself, your team, and your external audiences. Good branding is for everybody and it doesn’t have to be expensive. Especially in the digital age, there’s plenty you can do to make your business memorable for your clients and customers.
When it comes to branding and identity, it’s crucial to have a memorable business name, elegantly designed logo, eye-catching colours, beautiful and professional website, and other elements that help communicate your strategic positioning to your customers. All of these pieces should work together to evoke a very specific tone and feeling.
2. Create Educative Contents
People tend to respond well to educative content, by giving prospective customers information about your product or service, as well as information in general. Everyone is trying to sell, but those who go the extra mile with more information just telling them to come and are likely to get sales. For example, if you sell clothes, you can come up with different content on how to take care of their clothes to enable it to last long, how to rock different styles of clothes, they tend to listen to you more than those who just care only about their sales. People will attribute a certain level of expertise to a company, and this instils confidence in the consumer.
You should create relevant content showcasing your business values and the care you take to resolve people’s problems with your products or services. Then, distribute the content through a wide range of channels online. This way of content marketing is a proven tactic to drive traffic towards your business from varied sources.
3. Start using Email Marketing
Email marketing is one of the most cost-effective marketing tools. It is easy to manage, gives you full control, and allows you to establish direct contact with your customers. Whether you are running an online shop, blog, or services website, email is a great way to stay in touch with your current customers and one of the most efficient ways to convert potential customers to customers.
The core of every email marketing campaign is the email list and having a quality email list can make the difference when it comes to conversions and return from your campaign. Growing an engaged email list takes time and effort but it’s worth the stress.
4. Be Active on Social Media
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on social media platforms like Instagram, Facebook, and Twitter. The purpose of social media for businesses is to attract, engage and retain customers.
Every business needs customers to survive either big or small businesses. This is why you should use social media marketing for your businesses be it big or small to enhance and grow your brand, Social media will help you win more customers, and help your brand gain more prominence.
5. Use Google My Business
One of the most powerful marketing strategies for your small business is to use Google My Business to your advantage. For businesses targeting local markets, this platform is a powerful marketing medium. The listing appears at the top half of the search page ahead of the search results.
So, try to get your small business in the top listings. If your marketing team is able to get your business listings in the top 3 listings, you are bound to get an enormous amount of traffic, which solely can bring you huge business without spending much on ads.
6. Start Taking SEO Seriously
Search Engine Optimization (SEO) is a series of tactics used by marketers to obtain higher placements on the search results pages of Google, Bing, Yahoo or other search engines in order to increase visits to their website. The good news? It’s free! The bad news is that it is also very tricky and it takes time.
It can take a long time to start seeing results from your SEO strategies, but it pays off in the long run. One of the easiest things you can do now to increase your search engine traffic over time is keyword research. Keyword research tools will tell you what words and phrases your target audience most often uses when searching for information or products that your business can provide, which will give you insight on what type of content to create for your social media and what type of blog post to create for your website.
7. SETUP A REFERRAL PROGRAM
One of the most effective and convenient ways to grow your business is by starting referral programs. Growing a business to the level of a successful corporation is not that easy, especially when your business is still in its baby stages. You simply have to know the best and most appropriate strategies out there for your business and niche.
Referral Programs can only be successful and retain success if they are continuously tracked. That is exactly the reason why you have to consider the tracking tools you will use during the planning stage. As you track your campaign progress, you will be able to see where most of your referrals come from, what kinds of incentives bring the most actions, and so on.
The above strategies work not just because we use them, but also because our customers use them. We’ve seen countless businesses succeed through these strategies both small and big businesses can take advantage of these marketing strategies and drive their way to the top.
What do you think?
Have feedback? Maybe some questions? Whatever it is, we’d love to hear from you. Drop a comment below.